this is a movie poster for the film that is seen everywhere including busses, bilboards, cinemas, magazines etc. The image itself is very dark and dreary creating a more dangerous and grown up feeling attracting a completely different audience than the early films as they attracted more of a younger audience that were interested in fantasy and magic whereas now the films are more action and adventure.
This is a sticker book that came free with the Sunday Times. The sticker itself is clearly for younger children getting them interested in the film's storyline and knowing what the film will involve. The fact that the book has come free with the Times newspaper attracts a different audience than the early films intended to as readers of the Times are generally educated adults so the sticker book is aimed at the children of those people. the book is also generating more readership from the Times newspaper as some children may have seen an advert for it (i saw one for this sticker book in the News of the World newspaper) would then convince parents to buy the paper souly for the purpose of getting the free sticker book.
Harry Potter 7 games
online film site does interviews with minor cast members
posters
trailors
amazon store - whole section dedicated to harry potter
HMV harry potter is on the main advert strip